Experience
Independent Contractor
Self-employed
December 2024 - Present
Remote
(Ottawa Valley Area)
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Provide design and marketing services to businesses through Fiverr, consistently maintaining 5-stars with positive reviews.
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Successfully manage multiple projects, guiding clients through the creative process from concept to completion.
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Recognized for excellent customer service, earning repeat clients, referrals, and tips for high-quality work.
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Develop and execute personal marketing strategies on Instagram and TikTok, growing brand visibility and client base.
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Designed and built a personal website to showcase services, portfolio, and client testimonials.
Digital Marketing Specialist
MHS (Multi-Health Systems)
October 2023 - October 2024
Remote
(Toronto, ON)
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Executed impactful campaigns using Microsoft D365, ensuring optimization for various inboxes
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Revamped newsletter templates to enhance click-through rates and engagement
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Spearheaded the creation and implementation of an efficient email brief and campaign request process, eliminating the need for extensive Teams discussions by gathering comprehensive information early on
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Analyzed data to optimize content and performance
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Identified opportunities for internal process improvement and implemented effective solutions
Email Marketing Specialist
Alludo (previously Corel)
August 2020 - September 2023
Remote
(Ottawa, ON)
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Managed engaging email campaigns for B2C, B2B, and SaaS products
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Continually optimized content and segments based on data from email dashboards
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Collaborated with cross-functional teams on multiple projects, meeting deadlines and stakeholders' expectations
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Transformed email strategy and processes for MindManager, resulting in consistent YoY revenue growth
Festival Assistant
Almonte Celtfest
March 2020 - September 2021
Remote
(Almonte, ON)
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Coordinated social media and website content during busy season
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Created digital campaign in place of on-site promotions due to COVID-19 pandemic
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Designed sponsor package, social media graphics, and more
Online Marketing Manager
SEIYNA
April 2020 - September 2020
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Responsible for launching & managing social media profiles, website, and online sales
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Designed logo and promotional materials
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Created engaging copy and content
Remote
(Ottawa, ON)
Social Media
Manager
Gemmell's Garden Centre
April 2013 - April 2020
Smiths Falls, ON
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Captured & edited promotional videos and photos
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Managed & tracked website, Instagram, and Facebook content
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Launched e-commerce website during COVID-19 pandemic
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Ran a successful one month campaign designed to increase revenue at annual open house. Resulted in a 60% increase in sales in 2019 compared to 2018.
Education
Bachelor of Communications and Media Studies
Carleton University
Graduated 2020
Ottawa, ON
My education provided me with a robust foundation to excel as a marketing professional. Through rigorous coursework and hands-on experience, I acquired a deep understanding of mass communication theories, media production techniques, and strategic marketing principles.
This equipped me with the skills to analyze audience behavior, identify market trends, and develop targeted communication strategies tailored to diverse demographics.
Skills
Marketing Strategy
Social Media Management
Management
Graphic Design
Digital Marketing
Email Marketing
Copywriting
Project Management
Programs
Adobe Photoshop, Illustrator, Premier Pro
Microsoft 365, Dynamics, Outlook, Word, Excel, PowerPoint
Mailchimp
Asana
Canva
Google Suite
Meta Business Suite (Instagram + Facebook)
TikTok