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Email Marketing

Welcome to my Email Marketing portfolio! Here, you'll find a curated selection of campaigns that highlight my expertise in crafting compelling, results-driven email marketing strategies. Each project was designed with accessibility, mobile optimization, and brand consistency in mind—ensuring seamless user experiences and maximum engagement. From captivating newsletters to high-converting promotional emails, these campaigns demonstrate my ability to boost open rates, drive meaningful interactions, and turn leads into loyal customers.

MHS EQ-i Onboarding Journey

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Email 1

This is the first of five emails for newly certified EQ-i assessors, sent one day post-certification. It provides initial steps to navigate the portal, ensuring users are well-prepared to begin their journey.

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Email 2

Two days after the first email, this message explains the process of purchasing tokens, a common area of confusion. By addressing this early, we help users get the resources they need without delay.

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Email 3

Featuring videos from the MHS founder and a Talent Development expert, this email provides valuable insights and engaging content. Videos are included to enhance user engagement and learning.

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Email 4

This email introduces three essential tools to deepen understanding and application of emotional intelligence, providing practical resources to enhance their skills.

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Email 5

In the final email of the series, recipients are invited to subscribe to our newsletter and follow us on social media to stay updated with the latest developments and resources in emotional intelligence.

MHS ADHD for Public Safety Campaign

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Email 1

An introduction to the significant issue of underdiagnosed ADHD within the criminal justice system, promoting the Conners 4 and CAARS 2 assessments. Includes "buy now" buttons for easy access.

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Email 2

This email explores the link between ADHD and self-harm, emphasizing the importance of early screening with Conners 4 and CAARS 2. It includes direct purchase options to facilitate immediate action.

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Email 3

Dedicated to promoting the Conners 4 and CAARS 2 assessments, this email highlights their benefits and encourages purchases to aid in early ADHD detection and management.

MHS Conners 4 Launch Campaign

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Email 1

Announcing the new feature in Conners 4: multi-rater reports. This email targets previous Conners users and educational professionals, highlighting the innovation and its potential impact.

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Email 2

Details the advantages of the multi-rater reports, providing compelling reasons for users to adopt the new Conners 4 features and improve their assessment processes.

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Email 3

Promotes available on-demand training for Conners 4, ensuring users can fully leverage the new features. This email supports users in maximizing their investment in the new assessment tool.

MHS Monthly Newsletter Redesign

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Old Newsletter

The previous newsletter that MHS relied on was a single-column, center-justified design with only one out of four CTAs visible near the top. It had large images that dominated the space, making it less engaging and effective.

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New Newsletter

The new newsletter layout I designed features a prominent section for featured content at the top, two smaller content blocks side by side, and additional small content blocks below if needed. Key CTA buttons are now placed above the fold for better visibility, resulting in a shorter overall length and increased click rates. Click here for more details.

Miscellaneous Alludo/Corel Software Campaigns

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​MindManager 40% Off Email

A visually striking sale email with 40% off prominently displayed in bright text at the top. The offer price is highlighted to capture attention and drive conversions.

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Pinnacle New Year’s Email

This email features a clean and clear layout with offer prices and CTA buttons that stand out. The design ensures the message is visually appealing and easy for recipients to act on.

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​Pinnacle Software Bundle Email

​Bright and attention-grabbing with a yellow design and a lightning bolt gif, this email promotes a significant $644 saving on the software bundle for only $85. The design emphasizes the big sale and substantial savings.

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